I'll Take Care of That!

January 11, 2010

If you've been around central Arkansas for any time you've probably heard that phrase often slated by Chuck Middleton, the founder of Middleton Heat & Air. “It's not just a made-up slogan to get your attention," says Middleton, “I really mean it and our company lives by it.”

“When a customer calls us, their family is often uncomfortable and they either have an urgent need for cool air or warm air, depending upon the season. Our job is to respond promptly and take care of their problem permanently. Today's customers demand and deserve a comfortable home environment and we are committed to delivering it. After all, there are few things more important than the air that you and your family breathe,” Middleton added.

Middleton's service technicians are not the typical repairmen that you'll find ringing the door bell, they are the best trained professionals in the industry. All are EPA certified and they spend numerous hours throughout the year learning about new equipment advances and enhanced diagnostic techniques. Consequently, they can repair and install every brand of equipment in the marketplace, which is very important to homeowners.

Properly trained employees actually reduce the cost of a homeowner's repair bills and, undoubtedly, create satisfied customers.
Middleton Heat & Air was built on the philosophy of providing customers with 100% satisfaction on every job and, if for some reason that doesn't occur, Chuck states, “l'lI take care of that. We have been taking care of central Arkansas customers for 30 years and it is something that we take very seriously.”

Middleton's customer-focused approach has allowed them to grow into a company of significant size with offices in Little Rock, Bryant, Conway and Hot Springs. They have numerous technicians and replacement specialists based in west Little Rock and consider Chenal one of their primary service areas. In fact, they service more Chenal homes than all of their competitors combined.
Over the past few years, there have been significant changes within the heating and air conditioning industry that affect Arkansas homeowners. One of the most recent changes came in the form of new federal regulations that went into effect in January 2006 concerning the SEER rating of central air conditioners. SEER is short for “Seasonal Energy Efficiency Ratio” and the minimum SEER rating allowed for equipment manufactured today is 13. The higher the SEER rating the more efficient the equipment. If your current system was installed before 1990 it probably has a SEER rating of 7 to 8 and is likely up to 40% less efficient than the minimum required by federal law today. With utility costs continuing to rise, more and more homeowners are replacing their systems and paying for them with the energy savings.
A call to Middleton Heat & Air is all a homeowner needs to set up an appointment for a free estimate on equipment replacement. Their equipment replacement experts are available seven days a week to assist customers and to make home comfort suggestions and recommendations.

“Whether you want to upgrade or keep your current system, it goes without saying that all heating and air conditioning systems must be properly maintained to operate at peak efficiency,” said Middleton. “We encourage customers to join our Maintenance Agreement Program because of the savings it generates in reduced energy consumption and future repair bills. It is the best value in our business,” he stated.
“It's a proven fact," says Chuck Middleton,”that you can save money and increase comfort by properly maintaining your heating and air conditioning equipment.” Middleton continued, “Consumers are requesting more sophisticated products as they become increasingly concerned about indoor air quality and other safety issues. Surprisingly, very few companies have the resources to adequately diagnose and address comprehensive “home comfort" concerns such as room-to-room temperature differentials, allergens, dust and mold problems and energy management issues. Middleton Heat & Air has created a comprehensive company that can handle all of these concerns. "We have the in-house resources and expertise to provide a total solution for a homeowner's 'air' needs, no matter what they may be,” added Middleton.

Middleton has seven separate but interrelated operating divisions. “We are truly a twenty-first century 'home comfort' provider," said Mark Middleton, Managing Director of the family-owned businesses, and a Chenal resident. He added, "We specialize in every aspect of the air conditioning business from metal fabrication, to equipment design and installation, to home automation systems.”
For the past 30 years, both residential and commercial customers have maintained their loyalty to the Middleton family business as a result of Chuck's strict commitment to his promise. And as he is quick to state, if everything is not just as it should be, "I'll take care of that.”

If you have questions about your air conditioning system or would like a quote on changing out your equipment, please contact Middleton Heat & Air at 224-4888 or via their website at www.middletoninc.com.