By Nancy R. Cook
We’re used to seeing the large, trusted fleet of Middleton Heat & Air trucks throughout central Arkansas as the Middleton team takes care of residential, commercial and industrial heating and air conditioning units, one-by-one,system-by-system, person-by-person.
Rooted in that fleet is the Middleton family tree, four of whose “branches” are your friends and neighbors in Chenal Valley. “You may know our family from contacts at school, the pool and neighborhood functions,” says Mark Middleton, Chenal resident and managing director of Middleton Heat & Air. “We are honored that so many of our neighbors entrust their business to us.”
Middleton offers much more than traditional heating and air conditioning services: state-of-the-art offerings include everything from customized and remotely monitored temperature, air flow and air quality to the latest in green technologies for the best in energy management.
“We endeavor to be a total home comfort solution provider,” Mark Middleton says. For those families and businesses with specific health needs relating to air quality, Middleton Heat & Air provides many custom options to control allergens, dust and humidity. These include systems that capture 99.95 percent of all airborne particulates, including allergens, pollen, dust and mold.
And for pure safety relating to air quality, Mark advocates the installation and use of carbon monoxide detectors. “If there is one thing I could ask every person reading this article to do, it would be to install (and maintain) CO detectors,” he says. “These save lives, and for any person using natural gas in their home, we consider them to be a safety necessity.”
Air comfort technology is changing rapidly in our business, Mark says. “Today’s systems involve sophisticated electronics. Many home and business owners like being able to control the air environments of their home or business remotely from their personal computers or cell phones. We offer these services through our Controls Division – specifically established for designing, installing, servicing and maintaining such custom solutions.”
From large systems in hospitals, churches and industrial sites – where highly sophisticated networks control temperature, humidity and atmospheric conditions – to the customized needs of businesses, commercial enterprises and residential homes, the experts at Middleton are ready to meet air comfort requirements while, in these precarious economic times, helping every customer control their energy
budget, as well.
“National statistics tell us that heating and air conditioning systems comprise 50-60 percent of total utility costs,” Mark says. “We pride ourselves on helping each customer find their most affordable and
energy-efficient solution through the use of energy audits as well as discussions of home comfort needs.”
Environmentally friendly “green” options are becoming the norm in the heating and air business, partially because of new government mandates demanding production of more energy-efficient systems.
Middleton’s environmental commitment goes above and beyond basic requirements. Through aggressive training of its technical staff, Middleton team members are EPA Certified Technicians – vital in keeping up with the latest in efficient energy management. “This is ideal for our customers, as it allows us to bring the best in professional expertise to each situation, installing the right system (and installing it correctly), then servicing and maintaining it to get the maximum in longevity, efficiency and energy savings,” Mark says.
Helping with Middleton’s commitment to proper installation and service is its 45,000 square foot metal fabricating facility, where any size, angle or dimension of roof flashing, rectangular ductwork, venting or other component can be customized to the client’s home or building design. “We’re known for giving people good value for their dollar, and for doing the right thing, day in and day out,” Mark says. “It’s the foundation upon which my dad, Chuck Middleton, built our business, and it’s ingrained in each person who works for us. It’s the basis of our culture at Middleton Heat & Air.”
He attributes the company’s longtime success to the people who work there. “We have many long-term employees…some have been with us for more than 30 years,” he says. “We also work hard to attract the best in the business. Our company is known for quick response, and for being able to detect, diagnose and fix system problems in an expedited manner, saving the customer time and money while keeping the quality of their indoor environment comfortable.”
Chuck Middleton is famous for saying, “I’ll take care of that,” and at Middleton, this is the model for each and every employee. “Taking care of our customers is paramount,” Mark says, “and when we say ‘we’ll take care of that,’ we mean it. We live it. It’s what our reputation is built upon and it is simply the way we do business.”
Middleton Heat & Air is accredited through the Better Business Bureau, and maintains an A+ rating. You can reach Middleton Heat & Air by calling 501.224.4888.
